Wrangler denim has announced its second collaboration with Adult Swim’s Emmy award-winning series “Rick and Morty,” in partnership with Warner Bros. Consumer Products.
The new Wrangler x Rick and Morty Collection will include new designs. The first collection launched in 2020. This collection will be available only on the Wrangler website to coincide with the annual Adult Swim Festival, streaming November 12-13, 2021, on Adult Swim’s YouTube channel.
The first Rick and Morty Collection sold out twice, Wrangler said.
“With the success of the initial collection, we welcomed the chance to partner again with the Wrangler brand and its global fan base. These Ricktastic custom designs can be worn for ages,’’ said Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics. “Merging Adult Swim’s hit series with a timeless brand like Wrangler is a great opportunity to bring something extra to our fans that’s authentic to the show.”
The collection includes four original designs: two 100% cotton french terry crew neck sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a denim jacket with custom artwork lasered on the back. Prices range from $59 to $79.
“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s ‘Rick and Morty’ and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler.
“Entering into our 75th-anniversary celebration, we’ll be sharing even more exciting partnerships that will blend our western roots with modern culture, revealing where the brand is heading for the next 75 years.”
Seasons 1-4 of “Rick and Morty” are available to stream now on HBO Max.
Source : https://www.pennlive.com/life/2021/10/wrangler-ready-to-launch-second-adult-swim-rick-and-morty-collection.html394